Strategy services for
driven companies
Brand Strategy and Positioning
Clarity is a competitive advantage. We build brand platforms, positioning and competitor mapping that hold up under scrutiny so organizations know exactly who they are before they decide how to say it.
Messaging Architecture and Content Strategy
A platform is only as strong as the language and interfaces that carry it. We translate strategy into messaging and experience — across decks, pages, apps, and products — from a single master proposition down to the copy and interaction a person actually encounters.
Experience Strategy
Strategy has to be felt somewhere. We design experience strategy across customer journeys, websites, apps, and digital interfaces — turning a brand's thinking into something people actually move through, not just read about.
Technical and Deep Tech Positioning
The most complex offerings need the clearest thinking. We work with data infrastructure, AI, financial institutions, energy and deep tech companies to turn dense technical capability into language non-experts can grasp and experts still respect.
About
ONO LOM is an independent strategy practice led by Johanna Fabrin, with 12+ years across strategy, policy, and advanced technology. We help organizations find clarity and build strategies that hold.
Our work centers on experience strategy — whether for digital platforms designing the ecosystems and touchpoints, or for brands needing narratives that turn vision into real-world impact. From digital transformation to go-to-market, we build what's next: adaptive, human-centered, and built to last.
Past Clients
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ING
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DuckLabs
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DFDS
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Eclipse Capital
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Paebbl
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Elonroad
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Noetive
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DSV
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Danelec/GTT Marine
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Porsche
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LEGO
Disciplines
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Experience strategy
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Brand strategy & architecture
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Go-to-market & activation
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Customer experience
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Digital innovation & emerging tech strategy
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Content strategy, messaging & narrative development
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B2B marketing
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Workshop design & facilitation
Interests
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Innovation models
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Emerging technology
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Organisational design
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Digital transformation
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Behavioural insights & economics
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Inclusive design