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Strategy services for
value-driven companies



Narrative Strategy and Purpose Positioning

In a world looking for leadership, your story matters more than ever. We help organizations craft narratives rooted in purpose and long-term value — shaping how audiences, partners, and policymakers see you, and why they choose you.

Future-Ready Strategy and Scenario Design

Change isn’t a threat — it’s an opening. We map emerging economic, social, and policy shifts to help you imagine multiple futures, stress-test your ambitions, and build resilient strategies that adapt to whatever comes next.

Experience-Led Transformation (Services, Systems, Spaces)

Great strategy is felt, not just said. We design experience strategies — across customer journeys, public spaces, and digital ecosystems — that turn your vision into something people live, share, and believe in.

Sustainable Growth and Systems Innovation

The next generation of growth is sustainable, circular, and systemic. We help you build strategies that align business success with environmental stewardship, social value, and policy frameworks — unlocking new markets while shaping a better future.

About

ONO LOM provides independent strategy services led by Johanna Fabrin, who brings 12+ years experience in strategy, policy and climate to help organizations unlock clarity, commitment, and long-term value. With roots in economic policy, systems design, and innovation, our work lives at the intersection of purpose and execution. From global institutions to forward-thinking brands, we partner with clients to craft compelling narratives, navigate complexity, and drive alignment across executive, policy, and public audiences.

Our services center on building future-ready strategies that are resilient, adaptive, and human-centered. We design and lead initiatives that span circular business models, digital transformation, experience ecosystems, and go-to-market strategy — always ensuring that vision is felt through real-world impact. Whether mapping macro shifts or translating purpose into touchpoints, we create strategies that move seamlessly from boardroom to frontline.

At our core, we believe the next generation of growth must be sustainable, systemic, and grounded in shared value. We help clients align business success with environmental stewardship, social responsibility, and regulatory insight — designing for impact at every level. Through a unique blend of narrative strategy, futures thinking, and experience design, we don’t just imagine better futures — we help build them.

Past Clients

IKEA

LEGO

UNFCCC

SPACE10

Paebbl

Elonroad

Nordic Safe Cities

World Resources Institute

Novo Nordisk

Inter-American Development Bank

Coloplast

DSV

Disciplines

Brand strategy

B2B marketing

Organisational design

Sustainability & circular business design

Digital innovation & emerging tech strategy

Trends analysis 

Economic & policy research

Customer experience

Interests

Sustainability, circulity, regeneration

Emerging technology

Climate policy

Digital transformation

Behavioural insights & economics

Inclusive design

ONO LOM
1799 Copenhagen

General Inqiuries:
hello@onolom.com
+45 3175 6393